How to make your web content better for your customers.

When visitors land on your website, research shows that most will spend less than 1 minute before deciding whether to stay and browse or search again. The same research says that time spent on a… Read more

When you thought you were organised and then you started your own business.

This blog is part of a new series called "The Growing Pains of a Freelance Content Writer"

Titled: When you thought you were organised and then you started your own business. Since… Read more

Does writing your content sit at the bottom of the ‘To-Do’ list?

I know as well as the next small business owner that as a small business the list of things to do is often longer than your arm. Priorities flex and change but, for many, the one item that usually… Read more

Why trimming back on hedging language is good for business.

Don’t be fooled into thinking that I’ve started a new career in gardening and this is a blog about how to keep and maintain perfect hedges. No, this is a blog about ‘hedging’ language and our use… Read more

“Writing Web Content? Well, it’s just knocking a few words together, isn’t it?”

A web designer said this to me at a networking event a few weeks ago. He was repeating a phrase he sometimes hears from his customers when he discusses using a content writer to provide the web… Read more

Is the way you write your emails affecting your professional reputation?

It could be.

Every day we make snap judgements about what’s in front of us whether we do it consciously or subconsciously. Making assumptions about the person or business sending an email… Read more

How a web content plan can help you and where to begin (With free downloadable planning template)

Content and imagery for your website are equally as important as the design, so, rather than putting something together last minute, why not take some time to plan your web content properly?… Read more

How good web content can help improve your conversion rate.

Research shows that most people will spend less than 1 minute on a website before deciding whether to investigate further or to go elsewhere. The same research says that time… Read more

3 things I wish I'd known when starting a business

I’ve felt like writing this for a while but put it off because it feels more ‘diary-like’ than useful business blogging. But today my fingers are at the keyboard and this is just what I want to… Read more

Give your content the green light with my 10-minute checklist to help you proofread your own content.

Have you ever sent a LinkedIn message to a new contact and used the wrong name? Have you ever sent an email to a prospective client and then realised you’ve made some… Read more